Built Facebook fan base from 0 to 15,000 in 6 months.
Launch an Ocean Brands Facebook Page and grow to 5,000 likes in 6 months.
Ocean Brands is a leading seafood brand in Canada. They realized the importance of building a presence on Facebook to connect with their primarily female market online. Designing & creating Ocean’s Facebook page was our first step. From there we developed a strategy to drive relevant traffic to the page to convert into fans.
To reach this market efficiently, we ran a Facebook advertising campaign targeted to our market on a geographical, gender, income and interest basis. With conversion to likes being the goal, we ran a series of contests with prizes appealing to the target market.
Exceeded the goal by 3-fold to 15,000 likes in 6 months.