Worked with client to exceed digital marketing objectives for 3 years in a row.
Objectives:
The overarching goal was to increase awareness of InvestRight within British Columbia. The BC Securities Commission developed the InvestRight brand to provide investors with tools to research and assess potential investments and protect themselves from investment fraud.
The online objectives were to develop a cohesive online presence and driving traffic to the website and social media platforms.
Approach:
Digital Punch worked with Slingshot Vancouver to develop the digital strategy and plan. A microsite, Facebook, Twitter and YouTube pages were developed and Facebook advertising, online advertising, search engine marketing and contests drove traffic. Google Adwords worked well to ensure British Columbians searching for information on fraud prevention would find it. Facebook advertising was highly targeted to the InvestRight market and drove relevant traffic to both the site and Facebook page.
Results:
Exceeded digital marketing objectives 3 years in a row.